L’Oréal has adopted the EcoDesignCloud by Eviden to support its future sustainability ambitions by measuring its environmental footprint. The EcoDesignCloud is a solution that measures the environmental footprint of point-of-sale and promotional materials throughout their lifecycle.

The system uses the internationally recognized Product Environmental Footprint (PEF) methodology which looks at 16 points of criteria, including CO2 emissions.
 
The L’Oréal Luxe division’s 24 brands have equipped the data-based tool to reduce the environmental impact of its retail elements. 
 
Cyril Chapuy, President, L’Oréal Luxe, commented, 
 
“As the leader in luxury beauty, re-inventing the most memorable retail experiences with the lowest environmental impact is our responsibility and we must embrace this change collectively with our suppliers and retailers worldwide. We envision this innovation will be widely adopted by the ecosystem as the new norm for the future of luxury retail.”
 
EcoDesignCloud aims to improve the environmental footprint of retail elements by providing in-depth scoring and simulations for L’Oréal and its suppliers. The system allows users to identify and select retail and promotional items with the lowest environmental impact. Early assessments have helped conceive more ecologically designed luxury displays and gifts with purchase.
 
Antoine Vanlaeys, Chief Operations Officer, L’Oréal Groupe said, 
 
“Assessing the environmental performance of our suppliers will enable us to support our partners as well as lead the retail industry towards a more sustainable economy. This level of transparency and cooperation can also open up new avenues for innovation by exploring how different configurations, designs, materials, and processes can completely re-invent sustainable beauty experiences in-store. With our sourcing team, we are proud to onboard our ecosystem of suppliers and accelerate our transformation journey with a new, sustainable retail experience.”
 
“The EcoDesignCloud tool is a step towards more efficient and accurate environmental impact data-sharing between clients and suppliers in the point-of-sale and retail sector, with an underlying robust lifecycle assessment methodology,” said Mathieu Parfait, CSR Director at Diam, a key supplier of shop fitting and merchandising solutions for beauty and luxury retail.

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